There are several factors to consider when choosing a website builder - we will point out several key features that we believe are required to build and maintain an attractive and functional website.

Please refer to the following table for a comparison of Morphogine™ to several of its competitors.

Competition Morphogine™

Interface Website skins Generic & unattractive skins Professionally designed and highly customisable skins A skin is the design or "look and feel" of a website. You may choose 1 skin only. The skin is usually only available in 5 predefined colors and skin images cannot be changed. Changing your skin at a later date entails redeveloping your website and paying an additional fee. You may change your skin at any time without having to redevelop your website at all - the change is immediate (5 seconds). You may also choose any colors that you like and may change your colors and skin images at any time. Changes are FREE. Website colors Limited customisation Highly customisable How much control do you have over colors on the website. You might be able to change the background and text colors. Every color on the website can be changed. When changing colors, even your website skin is modified to suit the changes. Page / Article editor Might have basic editor Advanced editor The page / article editor is a very important part of the software, so please check its functionality before deciding on the product. If an editor exists, it usually has very basic functionality. The editor will have the standard functions such as bold, italic, underline, indenting, text alignment, lists and maybe some basic link and photo functionality. These editors do not include style converters or code cleaners which leaves you with large page sizes as well as several different text styles on your website. Our editor includes all the standard functions such as bold, italic, underline, indenting, text alignment and lists. It includes a powerful linking system which allows you to insert a link into an article from a list of all the links on your website. A spell checker is built-in. It also includes a style converter/code cleaner which will convert text pasted from other sources into your website's style as well as remove all unneeded bulky code. It includes functionality to insert several styles of tables as well as insert and rescale photos easily. Menu system Basic menu system Several menu systems What kind of menus can you create - are they all the same style. Usually a single level menu system with exactly the same style for all skins. Up to 3 menu systems per skin with up to 3 levels of menus. The menu system style is different for each skin. Photo editing functionality None Built-in You will most likely want to upload photos to your website which means you will need photo editing software to rescale, crop and compress photos. Our competitors do not include this functionality at all. Photos are automatically rescaled, cropped and compressed when used in your website skin. Photos are automatically rescaled and compressed for you when you create photo galleries or product catalogues. When inserting photos into articles, you will have the option to rescale them. Morphogine includes a photo editing section - no additional photo editing software is required. Administrators 1 Administrator Several Administrators Will several people be modifying your website, if so then you would want to restrict them to certain administrative functions. Only 1 administrator is supported. Create several administrator accounts and limit access to specific administrative functions. Website intros None Built-in Would you like an intro to appear before visitors reach your website. They don't support intros. Intros are included and can be enabled/disabled. Software usability Low High Ease of use of the software. You will spend a lot of time trying to figure out how to do simple things. Our software is very intuitive and has been fine tuned for ease of use.

Technology Webpage type Static webpages Dynamic webpages There are too many websites on the internet with old content - when looking for solution, look for one that offers dynamic pages. A website with static webpages leads to an outdated website. Creating static webpages requires a lot of "donkey work" as each page needs to be individually created. A website with dynamic webpages allows for the website to "move". You can control when a webpage is published or deleted. Little "donkey work" is required because our software creates content pages for you automatically. Website Addons Addons seem out of place on the website Addons suit the website perfectly Addons provide extra functionality to your website such as message forums and voting polls etc. Our competitors offer addons which are freely available on the internet and these addons do not suit the look and feel of all websites. Our addons are designed by us and have been designed in such a way that they fit perfectly into all of our website skins. Page limit Limited to 5 or so pages Unlimited pages How many pages can you create. They usually only allow 5-10 pages, after that you pay. You may create as many pages as you like. Automatic page generation Not supported Supported by several addons When creating a site, it should be easy to create photo galleries, product catalogues and calendars - must you create these manually or are they created for you. You must create them manually. Addon pages are automatically generated, it will take you 30 seconds to create a photo gallery. Import / Export functionality None Import & Export You might need to import / export specific data such as client, visitor, staff lists etc - is it supported. No import / export functionality. Import and export functionality for all user groups as well as products. Export to several file formats. Search engine listing None or at a fee FREE You would want your website to be listed in all of the top search engines - do they offer this. They either do not offer it or charge an additional fee. We submit your website to the search engines for free. Email account creation They create You create Can you create and control your email accounts. They will create an email account for you - you will need to contact them to configure additional settings. Morphogine includes an Email account control panel which enables you to: Create and manage email accounts and aliases. Configure antivirus and spam control. Set-up an away message and mail forwarding. CRM functionality None Built-in Would you like to interact with your visitors and clients. No CRM support. Visitors and clients can register on your website - you can then contact them via email or SMS. Website search engine None or Basic Advanced search engine Will visitors be able to search for content on your website. Our competitors either do not include a search engine or it has very basic functionality. Your website will have an advanced search engine, you can configure which content on your website should be searchable by the engine. Website Statistics None or at a fee Included in Gold and Platinum packages Will you have access to a monthly website statistics report - this report includes useful visitor information such as the amount of visitors to your website. Our competitors either do not offer website statistics or they charge an additional fee for it. Detailed website statistics are included in our Gold and Platinum packages. Feedback forms 1 or None Included Would you like to create feeback forms on your website to get information from visitors - does the product support it. Our competitors do not include functionality to create feeback forms and usually offer 1 generic feedback form. You can create your own feedback forms.

Support Webdesign support Support at a fee Free support You will most likely need some design support during the building of your website. Any design support you need will be charged for. Our design support is FREE because we want you to have the best website possible. Addon support Limited/No addon support Free addon support You might want an addon that the software does not include. If you need a custom addon built, they will either not be able to offer it or they will charge a fortune to build it. We will build an addon for FREE, provided that it can be used by other clients - if you want exclusive use of an addon, then we will charge you. Software support Varies Comprehensive support You will most likely need support at periodically - what support is available. Some competitors offer comprehensive support, others offer email support only. We offer: 24 hour call centre. Live Chat support - you can start a real-time chat session with us when our support staff are online. Comprehensive help file. Integrated help system. E-Learning demos. On-site training in certain areas. Error reporting Client side Server and client side What happens should an error occur - who notifies who? If you are busy working on your website and an error occurs, only you will see the error - you will then have to contact the software developers to find out what the problem is. Our software has real-time error reporting - should an error occur, we are notified immediately and will contact you to sort out the problem. Website advice None Ask us Wouldn't you like to ask professional web-developers for advice regarding your website. They might provide advice at a fee. We will check out your website and provide advice for free. Software updates None or manual download Yes The software will obviously need to be updated at periodically - how easy is it to update. You will most likely need to download huge setup files from the internet and install them manually. Our software updates itself automatically when updates are available. Software is adaptable No Yes Is the software an "Out of the box" product or can you push it beyond its limits. Software is "Out of the box" and can't be configured further than it allows. Should you want to do something that the software doesn't provide for, contact us and we will help you tweak it.